A long time ago in a galaxy far, far away…
For my best friend’s birthday, I wanted to send a greeting card that would honor both a celebration that occurs only once per year — and the fact that STAR WARS serves as a key narrative extending back through the many years of our friendship.
Having grown up during the late 1970s and early 80s, he and I are fans of George Lucas‘ original space trilogy and the numerous ways it shaped our developing minds. As kids we stood in awe of the paradoxical strength and gentleness of the Force, and we reveled in the colorful characters who helped us understand that good and evil are not always so far apart. As adults we acknowledge that these lessons still influence our lives, and we recognize that cosmic conflicts starring Harrison Ford or Carrie Fisher can play out in everyday encounters set in Whole Foods or Crate & Barrel.
So when I glimpsed the ominously-shadowed Death Star while browsing through the Wonderfolds 3D offerings at my local Hallmark store, I knew immediately that I had found the perfect birthday greeting. This was the card I was looking for — and I moved along to the register to barter with the clerks.
Hallmark’s Wonderfolds cards, which are available in over 50 different styles to recognize occasions from weddings to graduations, range in price from $6 to $10. Unless Han Solo can smuggle one out of your nearest store in his Millennium Falcon, the STAR WARS card will set you back $7.99. This may seem like an excessive price for “just a card,” but I assure you that it is a reasonable bounty given its unique features.
There are several qualities of this gift that I really appreciate:
- First and foremost — its 3D structure allows it to stand up securely on a dresser, table, or desk. Therefore, it exists as not only a card, but a small celebratory artifact — an intergalactic paperboard statue whose folds are more rugged than an origami crane, yet just as visually pleasing.
- Second — the card has two sides presenting two distinct themes: one for the Rebel Alliance, and one for the Empire. Traditional open-and-close birthday cards rarely feature dual images like this, so I love that this one pays homage to heroes and villains in separate but equally-compelling ways. Each side gathers together a half-dozen key characters who are arranged in a compact, colorful display.
- Third — the characters look like the actors who filled those roles. You don’t feel the disagreeable sensation of wondering why Luke Skywalker bears little resemblance to Mark Hamill. In fact, the image of Obi-Wan Kenobi looks startlingly like the legendary British actor Sir Alec Guinness (1914-2000).
- Fourth — the centrally-placed STAR WARS logo, which is formed from silver foil, is suspended by two tiny pieces of fishing line from its paperboard enclosure. As a result, the logo rocks gently back and forth with shifts of wind; this movement is subtle, but it is more than sufficient for the silver logo to reflect light and catch the eyes of passersby. Few open-and-close cards possess a moving part that functions when the card is on display (e.g. stuck to the refrigerator with a magnet, etc.).
This card has a fifth feature that would be worthy of a bullet-point if it were not for one fundamental flaw. The Wonderfolds’ packaging touts that it “INCLUDES REMOVABLE CARD,” which is a reference to the tiny piece shown below:
Although this separate pull-out card’s exterior carries bold red-and-white lettering, its interior is disappointing. Rather than being formed from white paperboard, the inside is dark gray — a color that significantly interferes with the visibility of any color ink. Therefore, if you wish to pen a greeting for the recipient, your words will be nearly invisible against the dark background. For a dime more per card, Hallmark could have prevented this seemingly obvious limitation. After all, there is no where else on the 8-inch-tall 3D display to write “happy birthday” or “best wishes.” Even a dismantled droid would know better!
For a thick, oversized card like this one, additional postage is required. In this case, $1.21 was necessary. Curiously, when the envelope arrived at my friend’s house, the three stamps that fueled its flight were not cancelled. (?) The Force must have been with this happy-birthday missive as it made the jump to first-class speed.
What if you are not a STAR WARS fan? Should you still consider the Wonderfolds series? I believe so. Although several of the cards feature only moderately-inspiring graphics, many are very appealing in their unique and eye-catching presentations. Here are two of my favorites, which possess strikingly different — yet equally creative — aesthetics:
Yes, this circus-themed card offers both light and sound — carnival music!
For a “just because” occasion, this lotus and dragonfly card serves as a beautiful momento to display on a bookshelf or deep window sill.
If you are a die-hard STAR WARS fan — or would simply like to learn more about the original trilogy and/or the latest film previews, collectibles, and events — please see the official StarWars.com website.
Note — The images of the Wonderfolds cards were obtained from Hallmark.com. They are available at local stores and online.