If this notebook’s black cover leads you to suspect that its backstory might be ominous, think again. The narrative behind it is full of light. Margaret Trudeau’s 6″ x 8″ journal is a product of Greenroom, an innovative producer of eco-conscious writing materials founded by Southern California’s David Imbernino and his wife, Hyun Mi Oh. The husband-and-wife team is anything but subdued, as their diverse and often colorful line of notebooks, binders, greeting cards, and stationery can attest. When the light hits Margaret’s journal, those gold foil dots sparkle like droplets of water on a seal’s back.
What does the company’s name refer to? In surf culture, the greenroom is — according to greenroomeco.com — the “perfect space inside the curve of a wave when the water completely encircles the surfer.” The man below, who was captured by photographer Jeremy Bishop, is experiencing the fleeting beauty and power of this space.
All of Greenroom’s products feature recycled paper and soy-based inks, two qualities that reduce their impact on Mother Nature. As a college senior with a keen awareness of her place in the natural world, Margaret is someone who reduces her carbon footprint when possible — so this 190-page journal, which is composed of 60-70% recycled materials, is an obvious fit.
As a busy young woman who is finishing her last year at the University of Michigan, preparing for her wedding in 2020, and planning for a move to Lansing in the summer, Margaret keeps many balls in the air. And that is one reason why she was drawn to journaling last year. She explains: “With so much going on, setting aside time to reflect is a necessary meditation for my daily schedule.”
“Many of my classes cover philosophical arguments that bring up more questions than answers. This journal is a great way for me to form my own arguments, angrily scribble my annoyances (if necessary), and plan for future events and assignments. The content of my journal ebbs and flows with my mood; however, many features remain constant:”
- List making: I am prone to making lists of things I need to do, upcoming exams and due dates, and items to be packed for vacations and weekend trips. These lists take the form of pros/cons, weekly schedules, and creative project descriptions.
- Planning: The freshness of a new page excites the part of me that likes to plan four steps (read: four months) ahead. Many wedding plans, coursework requirements, vacations, apartment hunting thoughts, and job search updates are to be found in my journal.
- Sarcasm: At times, the beauty of journaling makes itself apparent in the moment for me, when overhearing nearby conversations to which I wish to respond, for example. The privacy of a journal holds my comments safely inside for my entertainment. Excerpt from 1.10.19, second day of my last semester of undergrad school: “SI 410. First meeting. I’m sandwiched between two men who seem to disregard their showers.”
- Reflection and observation: Many entries in my journal are a digestion of my day, which lends itself nicely to comprehending conversations and observing the world around me. Excerpt from 12.5.18. Writing about what life will look like as we move to Lansing, and what opportunities are there for me. “In Lansing, there is Michigan State (the enemy), and the State of Michigan (funny how prepositions rearrange a college into a government).”
Margeret’s preferred mode of transfer is cursive (not print). Why? She “[finds] the cursive font encourages an unending flow of information and thought.”
Before she dashes back out into the welcoming surf of her daily life, Margaret has these final words to share: “I thoroughly enjoy journaling, and having a record of my thoughts helps to keep track of where I’ve been, and where I’m going in all parts of life.”
If you are looking for Greenroom notebooks, binders, or stationery, you have two options: your local Target store, or Target.com. In 2005, Greenroom formed an exclusive partnership with the national retailer; therefore, you won’t find its unique, eco-friendly products at office supply stores or Amazon.com.
Note — The photograph of the surfer and the woman wearing a watch were taken by Jeremy Bishop, and they were obtained from Unsplash.com. The photograph of the seal was captured by British photographer Samuel Scrimshaw, and it was borrowed from Unsplash.com. The photograph of the two pairs of shoes was taken by Marc A. Sporys and is available at Unsplash.com. The image of the Pilot G2 pens was taken from Target.com. The image of the Target puppy gift card was found on wdwinfo.com.